Custom Web Design and SEO for Evadental – Pracownia Protetyczna

Background

Evadental, a highly skilled dental prosthetics provider, had built a strong reputation offline. However, with no website, branding, or online presence, the business faced limitations in reaching new clients and expanding its operations.

Challenges

1. Build an online presence from the ground up.
2. Attract and engage potential clients online.
3. Develop a professional brand identity.
4. Drive measurable growth in inquiries and bookings.

Strategy and Implementation:

1. Web Design and Development:

• Needs Assessment: Conducted a thorough analysis of Evadental’s services, target audience, and competitors to inform the website design strategy.
• Modern and Responsive Design: Designed a visually appealing, responsive website to provide an excellent user experience across all devices. The design focused on clean aesthetics, easy navigation, and intuitive functionality.
• Service Pages: Created detailed service pages with descriptions, benefits, and before-and-after images to showcase expertise and build trust with potential clients.
• Content Management System (CMS): Implemented a CMS (WordPress) to allow easy updates and content management by the Evadental team.

2. Search Engine Optimization (SEO):

• Keyword Research: Conducted thorough keyword research to identify high-traffic and relevant keywords related to dental prosthetics.
• On-Page SEO: Developed SEO-optimized content, meta tags, headings, and images for target keywords. Ensured all pages had unique and compelling meta descriptions to improve click-through rates.
• Technical SEO: Optimized site speed, mobile-friendliness, and resolved technical issues like broken links and duplicate content.
• Content Marketing: Created a content strategy that included blog posts, articles, and FAQs addressing common questions and concerns related to dental prosthetics, positioning Evadental as an authority in the field.
• Local SEO: Optimized for local search queries by creating a Google My Business profile, acquiring local citations, and encouraging satisfied clients to leave positive reviews.

3. Ranking Improvement:

• Backlink Building: Implemented a backlink strategy to acquire high-quality backlinks from reputable dental and healthcare websites, including guest posting, partnerships, and outreach to industry influencers.
• Monitoring and Analytics: Used tools like Google Analytics and Google Search Console to monitor website performance, track keyword rankings, and make data-driven adjustments to the SEO strategy.

4. Revenue Growth Strategies:

• Conversion Rate Optimization (CRO): Enhanced website elements such as call-to-action buttons, contact forms, and appointment scheduling features to improve conversion rates.
• Online Appointment Booking: Integrated an online appointment booking system to streamline the scheduling process and reduce barriers for potential clients.
• Promotional Campaigns: Ran targeted promotional campaigns and special offers to attract new clients and encourage repeat business.
• Email Marketing: Developed an email marketing strategy to nurture leads, provide valuable information, and promote services and offers.

5. Logo Design and Branding:

• Logo Creation: Designed a modern and professional logo that reflected the expertise and reliability of Evadental.
• Brand Identity Development: Established a cohesive brand identity, including color schemes, typography, and visual elements, to ensure consistent branding across all platforms.
• Marketing Collaterals: Designed marketing materials such as business cards, brochures, and banners to reinforce the brand image.

6. Social Media Management:

• Profile Creation and Optimization: Created and optimized social media profiles to reflect the new branding and provide clear information about services.
• Content Strategy: Developed a content calendar with engaging posts, patient testimonials, educational content, and promotions to increase engagement and attract followers.
• Advertising Campaigns: Ran targeted social media advertising campaigns to reach potential clients and drive traffic to the website.

Results: Establishing a Digital Benchmark

1. A Professional Online Presence

• Successfully launched Evadental’s first-ever website, attracting over 1,500 visitors in the first month.
• The responsive, user-friendly design established Evadental as a modern and approachable business.

2. Visibility and Client Engagement

• Achieved top 3 search engine rankings for 30+ relevant keywords, including localized terms.
• Brought in over 1,200 new client inquiries via the website in the first six months.

3. Social Media Momentum

• Gained over 1,000 followers across Facebook and Instagram within three months of launch.
• Increased engagement through a mix of educational content, testimonials, and promotions.

4. Business Growth

• Enabled online appointment booking, leading to a surge in client convenience and accessibility.
• Contributed to a 45% boost in overall revenue within the first year of digital implementation.

Performance Metrics

• Website Visits: Attracted 5,000+ visitors in the first three months.
• Conversion Rate: 12% of visitors booked consultations through the website.
• Social Media Growth: Achieved a 300% increase in engagement compared to initial launch.

Conclusion

Building Evadental – Pracownia Protetyki Stomatologicznej’s digital presence from scratch was a comprehensive and successful project. By leveraging modern web design, effective SEO strategies, cohesive branding, and targeted marketing efforts, Evadental now enjoys a strong online presence, improved search engine rankings, enhanced brand identity, and significant revenue growth. The transformation has positioned Evadental as a leader in the dental prosthetics industry, paving the way for continued success and growth.