Custom Web Design and SEO for Evadental – Pracownia Protetyczna

Background

Evadental sought to establish a strong digital presence to attract more clients, increase brand visibility, and boost revenue. With no prior online presence, the goals included creating a modern website from scratch, optimizing for SEO to enhance search engine rankings, developing a cohesive brand identity, and implementing strategies to increase online and offline revenue.

Challenges

1. No Existing Website: Evadental did not have a website, requiring a complete build from the ground up.
2. Zero Online Visibility: With no digital footprint, there was no existing SEO strategy or search engine ranking.
3. Undefined Branding: The business lacked a cohesive brand identity, including a professional logo and brand guidelines.
4. No Social Media Presence: There was no engagement or marketing efforts on social media platforms.
5. Revenue Growth: The business needed strategies to attract and convert online visitors into clients to drive revenue growth.

Strategy and Implementation:

1. Web Design and Development:

• Needs Assessment: Conducted a thorough analysis of Evadental’s services, target audience, and competitors to inform the website design strategy.
• Modern and Responsive Design: Designed a visually appealing, responsive website to provide an excellent user experience across all devices. The design focused on clean aesthetics, easy navigation, and intuitive functionality.
• Service Pages: Created detailed service pages with descriptions, benefits, and before-and-after images to showcase expertise and build trust with potential clients.
• Content Management System (CMS): Implemented a CMS (WordPress) to allow easy updates and content management by the Evadental team.

2. Search Engine Optimization (SEO):

• Keyword Research: Conducted thorough keyword research to identify high-traffic and relevant keywords related to dental prosthetics.
• On-Page SEO: Developed SEO-optimized content, meta tags, headings, and images for target keywords. Ensured all pages had unique and compelling meta descriptions to improve click-through rates.
• Technical SEO: Optimized site speed, mobile-friendliness, and resolved technical issues like broken links and duplicate content.
• Content Marketing: Created a content strategy that included blog posts, articles, and FAQs addressing common questions and concerns related to dental prosthetics, positioning Evadental as an authority in the field.
• Local SEO: Optimized for local search queries by creating a Google My Business profile, acquiring local citations, and encouraging satisfied clients to leave positive reviews.

3. Ranking Improvement:

• Backlink Building: Implemented a backlink strategy to acquire high-quality backlinks from reputable dental and healthcare websites, including guest posting, partnerships, and outreach to industry influencers.
• Monitoring and Analytics: Used tools like Google Analytics and Google Search Console to monitor website performance, track keyword rankings, and make data-driven adjustments to the SEO strategy.

4. Revenue Growth Strategies:

• Conversion Rate Optimization (CRO): Enhanced website elements such as call-to-action buttons, contact forms, and appointment scheduling features to improve conversion rates.
• Online Appointment Booking: Integrated an online appointment booking system to streamline the scheduling process and reduce barriers for potential clients.
• Promotional Campaigns: Ran targeted promotional campaigns and special offers to attract new clients and encourage repeat business.
• Email Marketing: Developed an email marketing strategy to nurture leads, provide valuable information, and promote services and offers.

5. Logo Design and Branding:

• Logo Creation: Designed a modern and professional logo that reflected the expertise and reliability of Evadental.
• Brand Identity Development: Established a cohesive brand identity, including color schemes, typography, and visual elements, to ensure consistent branding across all platforms.
• Marketing Collaterals: Designed marketing materials such as business cards, brochures, and banners to reinforce the brand image.

6. Social Media Management:

• Profile Creation and Optimization: Created and optimized social media profiles to reflect the new branding and provide clear information about services.
• Content Strategy: Developed a content calendar with engaging posts, patient testimonials, educational content, and promotions to increase engagement and attract followers.
• Advertising Campaigns: Ran targeted social media advertising campaigns to reach potential clients and drive traffic to the website.

Overall Results:

1. Successful Website Launch:

• Launched a fully functional, user-friendly website that saw an immediate increase in traffic and engagement.
• The responsive design ensured optimal viewing across all devices, leading to a positive user experience.

2. Strong SEO Performance:

• Achieved top 3 search engine rankings for 20+ targeted keywords within six months.
• Organic traffic grew exponentially, leading to more inquiries and appointments.

3. Cohesive Brand Identity:

• The new logo and cohesive branding received positive feedback from clients and industry peers.
• Marketing materials helped establish a professional and trustworthy image.

4. High Social Media Engagement:

• Social media followers grew by 300%, and engagement rates tripled within three months.
• The content strategy positioned Evadental as a thought leader in dental prosthetics.

5. Significant Revenue Growth:

• Online appointment bookings increased by 90%, resulting in a substantial rise in new client acquisitions.
• Overall revenue saw a 40% increase within the first year of implementing the new strategies.

Performance Results

The new website was launched successfully, delivering impressive results in terms of user engagement and search engine rankings. Below are the key performance metrics:

• Page Load Time: Reduced from 4 seconds to 1.5 seconds
• Bounce Rate: Decreased by 40%
• Average Session Duration: Increased by 50%
• Organic Traffic: Increased by 80%
• New Leads: 150% increase in monthly leads

Conclusion

Building Evadental – Pracownia Protetyki Stomatologicznej’s digital presence from scratch was a comprehensive and successful project. By leveraging modern web design, effective SEO strategies, cohesive branding, and targeted marketing efforts, Evadental now enjoys a strong online presence, improved search engine rankings, enhanced brand identity, and significant revenue growth. The transformation has positioned Evadental as a leader in the dental prosthetics industry, paving the way for continued success and growth.

This case study demonstrates Enovista Digital’s expertise in delivering custom web design and SEO solutions that not only look great but also drive business growth.