Google Ad Campaign for Sweet Crumbs Bakery

Ad Headline:
“Experience Delicious Bakes at Sweet Crumbs Bakery – Fresh Daily!”

Ad Description:
“Indulge in unique flavors and freshly baked goods at Sweet Crumbs Bakery. Visit us today for a delightful treat! Get 20% off on your first purchase.”

Ad Extensions:

1. Sitelink Extensions:
   • Featured Products: “Explore our best-selling cupcakes and pastries!”
   • Loyalty Program: “Join our rewards program for exclusive deals.”
   • Special Offers: “Check out our latest discounts and promotions.”
   • Store Locator: “Find the nearest Sweet Crumbs Bakery outlet.”
2. Callout Extensions:
   • Freshly Baked Daily
   • Unique Flavors
   • 20% Off First Purchase
   • Quality Ingredients
3. Call Extensions:
   • Contact Us: +1 (234) 567-890

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Campaign Metrics:

1. Impressions:
   The number of times the ad was shown to users.
   • Target: 50,000 impressions per month
   • Achieved: 65,000 impressions per month
2. Click-Through Rate (CTR):
   The percentage of users who clicked on the ad after seeing it.
   • Target: 5%
   • Achieved: 7.2%
3. Cost Per Click (CPC):
   The average cost incurred for each click on the ad.
   • Target: $0.50
   • Achieved: $0.45
4. Conversion Rate:
   The percentage of users who visited the bakery after clicking the ad.
   • Target: 10%
   • Achieved: 12%
5. Cost Per Acquisition (CPA):
   The average cost incurred for each customer who visited the bakery.
   • Target: $5.00
   • Achieved: $4.50
6. Total Conversions:
   The total number of customers who visited the bakery.
   • Target: 5,000 visits per month
   • Achieved: 7,800 visits per month

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Ad Copy Example:

Search Ad:

Headline 1: Visit Sweet Crumbs Bakery Today!
Headline 2: 20% Off First Purchase – Sweet Crumbs
Headline 3: Freshly Baked Goods Daily

Description 1: Indulge in unique flavors and freshly baked goods at Sweet Crumbs Bakery. Visit us today for a delightful treat!
Description 2: Enjoy 20% off your first purchase. Discover our best-selling cupcakes, pastries, and more.

Display Ad:

Banner:

Text:
“Experience the best bakes in town at Sweet Crumbs Bakery! Freshly baked goods daily. Visit us and get 20% off your first purchase!”

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Target Audience:

1. Demographics:
   • Age: 18-45
   • Gender: All
   • Location: Urban areas within delivery range
2. Interests:
   • Food & Beverage
   • Baking & Cooking
   • Local Shopping
   • Culinary Arts
3. Behavior:
   • Frequent bakery visitors
   • Individuals interested in unique desserts and baked goods
   • Families and food enthusiasts

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Campaign Results:

The Sweet Crumbs Bakery Google Ad campaign significantly exceeded expectations. With a 7.2% CTR, a CPA of $4.50, and a total of 7,800 bakery visits in the first month, the campaign not only drove high engagement but also successfully attracted new customers to the bakery. The effective combination of compelling ad copy, targeted audience, and enticing offers resulted in a notable increase in both foot traffic and customer satisfaction.