Virtual Try-On Experience for Fashion Retailer

Project Title: Virtual Try-On Experience for Fashion Retailer
Client: TrendyThreads Fashion Co.
Industry: Retail/Fashion
Date: March 2024
Objective: To enhance the online shopping experience by implementing an AR solution that allows customers to virtually try on clothing and accessories.

Project Overview

TrendyThreads Clothing Co., a leading fashion retailer, sought to revolutionize their online shopping experience with augmented reality. Our goal was to provide customers with a virtual try-on feature that allows them to see how clothes would look on them before making a purchase.

Key Challenges

• Accurate body measurements and proportions for diverse customers.
• Real-time rendering of clothing items on different body types.
• Integration with existing e-commerce platform.
• Ensuring optimal performance across various devices and network conditions.

Solution Enovista Digital Ltd developed a cutting-edge virtual try-on solution tailored to TrendyThreads’ specific needs. Our approach included:

• Advanced body scanning technology: To accurately capture customer body measurements and create personalized virtual avatars.
• High-quality 3D clothing models: To ensure realistic and detailed representation of garments.
• Real-time rendering engine: To provide seamless and interactive try-on experiences.
• Seamless integration: With TrendyThreads’ e-commerce platform for a unified customer journey.
• Performance optimization: To deliver smooth experiences even on slower devices.

Technologies Used

• ARKit/ARCore: For device-specific AR capabilities.
• Unity: As the primary development platform for creating the virtual try-on experience.
• Computer Vision: For body measurement estimation and pose tracking.
• 3D Modeling Software (e.g., Blender, Maya): For creating detailed clothing models.
• Cloud-based rendering: To handle complex calculations and improve performance.

Development Process

1. Concept and Planning:
   • Initial meeting with TrendyThreads to understand their goals and target audience.
   • Defining project scope and deliverables.
   • Creating project timeline and resource allocation.
2. Technology Selection and Setup:
   • Research and selection of appropriate AR and development tools.
   • Setting up the development environment.
3. Body Scanning and Avatar Creation:
   • Development of body scanning algorithms and interface.
   • Creation of a diverse library of virtual avatars to represent different body types.
4. 3D Clothing Modeling:
   • Collaboration with TrendyThreads to obtain product data.
   • Creation of high-quality 3D models for clothing items.
   • Implementation of texture mapping and material properties.
5. Virtual Try-On Development:
   • Development of the core try-on functionality using Unity.
   • Integration of body scanning and 3D clothing models.
   • Optimization for real-time performance.
6. Integration with E-commerce Platform:
   • Integration of the virtual try-on feature into TrendyThreads’ website.
   • Ensuring seamless user experience across different devices.
7. Testing and Refinement:
   • Rigorous testing on various devices and platforms.
   • User testing to gather feedback and make improvements.
8. Launch and Support:
   • Deployment of the virtual try-on feature on TrendyThreads’ website.
   • Ongoing monitoring and support.

Results

Performance Metrics:

• User Engagement:
  • Average Time on Product Pages: Increased by 45% from 1.8 minutes to 2.6 minutes.
  • AR Feature Usage Rate: 35% of website visitors interacted with the AR feature.
• Conversion Rate:
  • Increased Sales: Conversion rates increased by 30%, from 2.5% to 3.25%.
• Return Rate:
  • Reduction in Returns: Product return rates decreased by 25%, from 15% to 11.25%.
• Social Media Impact:
  • Shares: 15,000+ shares of virtual try-on images within the first month.
  • Engagement: 50,000+ likes and comments on shared images.